Logo Fluglehrer AB-FLUG

Dieses kurze Briefing wurde vom Auftraggeber verfasst:

Zielgruppe

Briefing English:

Andreas Baumann is a certified flight instructor.
He offers the following services:

For those interested in becoming a private pilot: (not a commercial pilot)
* Flight training in theory and practice for single-engine powered flight (LAPL and ultralight flight)

For private pilots (not professional pilots):
* Aviation radio training BZF I and II (aviation radio in German and English)
* Practice flights for license extension Powered flight (SEP & TMG) and UL (3Achs)
* Safety Pilot Accompaniment/instruction on Alpine or island flights; International flights

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Briefing Deutsch:

Andreas Baumann ist Fluglehrer.
Er bietet folgende Dienstleistungen an:

Für Interessenten die Privat-Pilot werden möchten: (nicht Berufspilot)
* Flugausbildung in Theorie und Praxis für Motorflug (LAPL) und Ultraleichtflug

Für Privat-Piloten (nicht Berufspiloten):
* Flugfunkausbildung BZF I und II (Flugfunk in deutscher und englischer Sprache)
* Übungsflüge zur Lizenzverlängerung Motorflug (SEP & TMG) und UL (3Achs)
* Safety Pilot Begleitung / Einweisung auf Alpen- oder Inselflügen; Auslandsflüge

Aufgabenstellung

Briefing English:

The brand name 'AB-Flug' is composed of
a) my (the owner's) initials: A (as in Andreas) and B (as in Baumann) and
b) the German word for 'flight'

When put together as one word, 'Abflug', in German, means 'departure', specifically in aviation and air transport. Thus 'Abflug' will insinuate a departing aircraft.

Clients will primarily come from German speaking countries, so the graphic elements should match the linguistic meaning.

The logo should be created as an image/wordmark:

Word:
a) AB-FLUG
 (primary)
b) Andreas Baumann
Fluglehrer & Safety Pilot (subtitle)

Image:
Departing aircraft (light aircraft / small aircraft)
or an abstraction of this

Colors: Blue / Gray

Please note the following:
- Word & image mark
i) the brand name AB-FLUG needs to be part of the logo.
ii) possible subtitles as name (Andreas Baumann) and function (“Fluglehrer” and “Safety Pilot” do not have to be part of the primary graphic design

- Image: A plane taking off (departure) should be shown. No airliner is intended to be depicted. The aircraft models that are flown are light aircraft / small aircraft e.g.: Aeroprakt, Cessna 172, Mooney M 20, Breezer B-400-6, Piper PA28
- Logo uses: web, print (also embroidery on T-shirts). The logo cannot be too detailed.
- The logo must also work in black/white, e.g. for stamps
- Please no freepik or stock logos - these will be sorted out immediately - only your own individual ideas!

If you have any questions please contact us.
We look forward to your designs!

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Briefing Deutsch:

Der Markenname „AB-Flug“ setzt sich zusammen aus
a) meine Initialen (die des Besitzers): A (wie in Andreas) und B (wie in Baumann) und
b) das deutsche Wort Flug

Somit deutet „Abflug“ auf ein abfliegendes Flugzeug hin.

Da die Kunden überwiegend a..